Collaborations & Ambassador Marketing
As what is considered a “micro-influencer” in today’s digital world, I have developed a local following and social network which continues to grow daily. Because of this, I am able to leverage my social presence to authentically promote the products and services I believe in, or connect you with the perfect person for your next project. Below you will find some of my favorite collaborations with brands like Express Men’s, Him’s, 1-800 Contacts and more.
EXPRESS MEN’S 2019-2020 CAMPAIGN
"Fashion is about dressing according to what’s fashionable. Style is more about being yourself." - Oscar de la Renta
Here you will find a collection of photos done in collaboration with Express Men’s to drive sales at the local level, and promote new styles. I had the privilege of participating in the campaign for almost a year and truly appreciate the opportunity. Being able to select the outfits that fit my style the most, and shoot them in my everyday settings helped me to create an authentic connection with the brand, and in turn my following.
HIM’S 2019-2020 CAMPAIGN
“It is so important to take time for yourself and find clarity. The most important relationship is the one you have with yourself.” - Diane Von Furstenberg
As someone who is truly passionate about taking care of myself, I find value in trying new products and sharing those I love. Him’s were great partners, allowing me to test their hair kit for free, as well as additional products I found of interest. Of these, I decided to focus on their vitamin supplements as they appealed to both men, and women. In addition, I also tested out some of their skincare products to deliver product shots as additional user generated content.
1-800 CONTACTS PARTNERSHIP
“For beautiful eyes, look for the good in others; for beautiful lips, speak only words of kindness; and for poise, walk with the knowledge that you are never alone.” - Audrey Hepburn
As a glasses wearer for so many years now, and contacts almost as long, being able to partner with a brand I genuinely use in my daily lifestyle is always a pleasure. With service rivaled by the quality of product, I focused on shifting my audiences view of a typical eye doctors visit, to doing everything at home with 1-800 Contacts.